Greek art vs egyptian art Essay Example | Topics and Well Written Essays - 500 words

Greek art vs egyptian art - Essay Example Some religious functions were processions that started at, visited, or ended within the temple or shrine. The architectural concept of the Roman temple originated from the Etruscan model. As a matter of brief description, the Etruscans were an indigenous race found in Italy that dominated the 17th Century BC. On their part, the Etruscans had borrowed their building skills mainly from the Greek architecture. It is, therefore, worth stating that the Greek architectural concepts played a vital role in the development of Roman temples. The temples had the same pattern characterized by triangular shaped roofs supported by great pillars. There were steps that lead to the main doorway whereas the main doorway was built behind the pillars. The main emphasizes was in the front building, dominated by portico with columns, a pronaos. Importantly, this takes a different concept from the Greek model that emphasized on the temple as the totality. That is; the Greek temples were characterized by simple rectangular shrine with protruding side walls called antae. This formed a small porch. The primary building material for the roman temples was concrete, and this explains why many of the temples ‘survived the storm’. During the construction process, the constructors effectively mixed the concrete and the structural shape of the arch hence resulting to the base of the temple. Due to the immense weight of the temples, it was necessary to use strong building materials. In this regard, the integration of the arch in building the temples ensured that the temples remained strong and solid. On the other hand, the first Greek temples were built from mud, brick and marble structure on stone foundations. In order to reinforce the mud-brick walls, wooden posts in a type of half-timbered technique was used. This resulted to all vital architectural techniques that were to influence the development of Greek temples for a long time. Although the Roman

Managing change paper III Essay Example for Free

Managing change paper III Essay Managing Change Part III Electronic Arts is one of the leading video game developers within the gaming culture. With development sites located in Canada, Florida, Texas, and Louisiana EA has arguably become the mainstay in the gaming world and should remain competitive within that market for years to come. During this essay members from Team A will discuss the appropriate change model that should be applied to Electronic Arts in regards to incorporating change within the organization. Next, the team will provide a step by step explanation of that model, and which model they selected for this organization. In addition, Team A will develop a communication plan for that change as well as how the three variables apply to EA. At the end of the essay the team will recap what was discussed. A change model is a tool that can be applied to the functioning of an organization. Change models capture the most important features that determine the function of an organization. Models are developed with specificity to an organizations culture. Models are useful in simplifying complex situations and making them more manageable. A model can also help identify areas within the organization that needs more attention (Akin, Dunford, Palmer, 2006). In relation to EA Sports, the most relevant to the current culture is the six-box model developed by Marvin Weisbord. Focus is placed on the relationship among the variables without singling out and concentrating on one individual part but on the entire model. The current culture of EA Sports is conducive to enhancing their employees work environment. Using the first three variables of the six-box model, which are purpose, structure, and rewards can further enhance the capabilities of the company to motivate employees and satisfy customers. These variables, such as the purposes states or defines what business the company is in. EA Sports is a gaming company that manufactures games for video gaming systems, such as Play Station, and Xbox 360. The structure helps to sort out the division of the work among teams to complete projects. EA Sports encourages employees to go big, take risks, and take the initiative to show leadership skills. The rewards variable can assist the company in recognizing what incentives should be given employees for what tasks and the scope of those incentives (EA corporate, 2013). Applying these three variables of the six-box model can help the company improve future operations. The six box model for Electronic Arts is as followed: Communication Change Plan: Six Box Organizational Model Electronic Arts Inc. Organization Planned Change Effort Purpose: Electronic Arts Inc. company communication for a planned change effort, this transition initiative will take place throughout the next six months all employees and departments participation and attention is required and effective dates will be announced in the up and coming future. Audience: All Electronic Arts Inc. employees and departments (corporate officials, managers, supervisors, and associates. Strategy: There is a good reason for this change or transition initiative. In the past years company corporate officials at EA Inc. have been experimenting and testing new processes for the Electronic Arts organization and for its 9,300 plus employees. After years of analysis and experimental studies results show us that a new initiative for the company called the six box organizational model is the most successfully tested model for company implementation. This model has been discussed with company officials, different groups of current associates, and many other managers and supervisors from each of the individual departments. Reasoning: †¢As managers—indeed as members of the Electronic Arts Inc. organization in any capacity—we carry around in our heads our own views as to â€Å"how things work,† â€Å"what causes what,† and so forth, within our organization. In this sense, diagnosis exists whether or not explicit diagnostic models are used (Akin, Dunford, Palmer, 2006). †¢Although these views may not be explicitly stated, as implicit models they still have a powerful capacity to guide how we think about situations that we face in our company, how we talk about those situations, and what we deem to be appropriate courses of action (Akin, Dunford, Palmer, 2006). †¢The apparent option of EA Inc. not using a model is not a real option; the choice is whether EA Inc. should use one that is explicit or one that is implicit. †¢While implicit models may  provide valuable insights based on accumulated experience, they do have limitations. First, they are likely to be based on the limited experience of one or a few employees at EA Inc.; thus, their generalizing ability may be uncertain. Second, because they are implicit, it is difficult for other employees to be aware of the framework/assumptions within which decisions are being made (Akin, Dunford, Palmer, 2006). Blueprint for New Structure of Change Six Box Organizational Model Representation 1.Purposes: What business are we in? The Business of Gaming. 2.Structure: How do we divide up the work? Teamwork through departmental cooperation. 3.Rewards: Do all tasks have incentives? Yes, EA prides itself on employee recognition. 4.Helpful mechanisms: Have we adequate coordinating technologies? The best the world has to offer and while making new progress with new technologies every day. 5.Relationships: How do we manage conflict among people? With technologies? EA Inc. manages conflict from the point of origin EA works with involved parties to insure the best resolution possible for the best of the parties involved and for the overall good of the company. Technological conflict is managed and monitored by our EA company officials working closely with our EA ethics department to insure that our clients and customers are happy with all products and safe from harm thanks to new and current regulations. 6.Leadership: Does someone keep the boxes in balance? This new implementation will have a new system of checks and balancing. This new system will also include positions for auditing which will be pursued through external sources that company officials have compiled. This transition will be modeled by all leadership within the company so no employee should feel left out. Example: EA Inc. recognizes a visual representation of the six box organizational model is as akin to a radar screen: â€Å"Just as air controllers use radar to chart the course of aircraft—height, speed, distance apart and weather—EA Inc. is seeking organizational improvement and must observe relationships among the boxes and not focus on any particular blip. † That is, while one variable might be identified as the department requiring the greatest attention, the systemic effect of any change must be noted (Akin, Dunford, Palmer, 2006). Future Formats: Alongside our visually appealing change plan model, we will, if necessary, employ more direct leadership both internally and externally to assist with any changes. We are very much interested in trying this more grassroots approach first, however, as we believe the outside-the-box qualities it possesses are perfect indicators of current company structure weakness. EA Inc. does not believe or foresee any company mishaps in this mass company endeavor. Closing: This project is a chance to let the EA Inc. organizational employee team and department’s creativity shine! Thinking of low-budget ways to improve company protocol shows leadership and effectiveness from all chain of command within the company. The departments with the best adaptability to the new company initiative will receive bonuses, rewards, and more. Weisbord’s last three variables are helpful mechanisms, relationships, and leadership. EA’s helpful mechanisms, which question their coordinating technologies, are one reason EA is of the leading sports entertainment brands in the world. EA has award winning interactive technology programs and cross-platform digital experiences. EA is an official Sports Technology Partner with Premier League and through this partnership and involvement with official match data; EA has developed unique match study tools to improve the knowledge and viewing experience of fans around the world. In addition, EA can measure player’s input to the success of his or her team using objective measures with an in-depth statistics matrix called Player Performance Index (Barclays Premier League, 2013). Dedicated to striving for excellence in technology, EA has also launched their new Ignite technology. This technological change is to build a code base for games to draw from when they are being developed. This will prevent the repeat of past events by adding specific codes to one of EA’s sports game series, like Madden, and many times that technology did not flow over to other game franchises because the team responsible for that specific game develops the changes to the game. EA will use Ignite technology for four next-generation sports titles, which are FIFA 14, EA Sports UFC, Madden NFL 25, and NBA Live (Dean, 2013). The next variable is relationships, which questions how EA manage conflict among people. As with any organization, EA do not tolerate conflict. If the parties involved cannot peacefully resolve conflict, certain employees are in place to handle any conflict that may arise. At EA, the parties involved determine who will handle the conflict. The first stage will be supervisors or department managers if the employees  are both of lower levels. Afterwards the problem will be the responsibility of human resources if the conflict involves management. It is in the best interest of the company and all parties involved to respond quickly to conflict and try to reach an acceptable solution (Scott, 2013). The management of technological conflict occurs among employees. When someone finds something wrong, this individual will report the problem to proper personnel. The last variable is leadership, which questions does someone keep the boxes in balance. At EA, every position is important to the organization. Regardless if it is the receptionist taking care of the customers or clients, the production coordinator working on a game, management trying to meet deadlines, or executive employees keeping up with the flow of the business; without each employee providing the skills at the highest level of excellence the company will not be what it is today. Therefore, the boxes are kept in place by the dedication of each employee not just one (Electronic Arts, 2008). This essay focused on the gaming company Electronic Arts. During this essay members of Team A provided a six box model to help incorporate any change that may be necessary for EA. The team also explained what a change model is and how it captures the most important features of a company. Next, the team provided an example of how the six box model would work with EA. Before concluding the team discussed Weisbord’s three variables (mechanisms, relationships, and leadership) and how they would fit within this organization. References: Akin, G., Dunford, R. Palmer, I., (2006). Managing organizational change: a multiple perspectives approach, 1e. The McGraw-Hill Companies, Inc. Barclays Premier League. (2013). Retrieved from http://www.premierleague.com/en-gb/commercial/ea-sports.html Dean. (2013). Nextpowerup Beta. Retrieved from http://www.nextpowerup.com/news/2981/eas-ignite-technology-to-improve-every-sports- game.html EA Corporate, (2013): Retrieved from: https://careers.ea.com/teams/corporate/ Electronic Arts. (2008). Retrieved from, http://jobsdev.ea.com/about/roles/role.aspx?id=8 Scott, S. (2013). Chron. Retrieved from http://smallbusiness.chron.com/human-resources-conflict-resolution-10432.html

The Creation of The Universe, The Earth, and Human Beings :: Ancient Greece Greek History

The Creation of The Universe, The Earth, and Human Beings In the beginning there was only darkness. For many millions of years this darkness remained. There were no stars, no sun, and no earth. But one day something very special happened. The darkness created light. It was a very small amount of light but it was just enough. The light became the husband of the dark. After a long while both the light and the dark became bored. The light began to insult the dark and the light replied with equally harsh insults. "You are not as beautiful as I!" said the light. "Ha! You are much uglier than I!" said the dark. Eventually they began to fight. None could triumph over the other, however, because they both were equal in power. Dark had a little bit more strength but light had a little bit more cunning. They continued to fight for a very long time until one day the light was tired and she called to the dark. "We must create beings that will give more meaning to our lives for we must live together for eternity." The dark agreed and so it was settled. They would conceive two new beings. One would be female the other would be male and the two siblings would be fertile and give birth to the universe. The light gave birth to a god, the first god, and his name was Thrakath. He was the creator of the universe and the son of the light and the dark. The light also gave birth to Tria and she was the creator of the universe, the daughter of the light and the dark and the wife of Thrakath. Both Thrakath and Tria lived together within the light and dark for a long time creating the universe within their minds. After they had finished thinking they decided to implement their plans. First they created the stars. There were many stars throughout the universe and both Thrakath and Tria were pleased. But the stars eventually became troublesome so they decided to create the sun. The sun became the king of the universe and he was very bright so he could be seen from far and wide. The stars feared him and so again began to behave in an appropriate fashion. He also was very hot and warmed the once cold universe so that life would be possible. Then, Thrakath and Tria decided to make planets. The Creation of The Universe, The Earth, and Human Beings :: Ancient Greece Greek History The Creation of The Universe, The Earth, and Human Beings In the beginning there was only darkness. For many millions of years this darkness remained. There were no stars, no sun, and no earth. But one day something very special happened. The darkness created light. It was a very small amount of light but it was just enough. The light became the husband of the dark. After a long while both the light and the dark became bored. The light began to insult the dark and the light replied with equally harsh insults. "You are not as beautiful as I!" said the light. "Ha! You are much uglier than I!" said the dark. Eventually they began to fight. None could triumph over the other, however, because they both were equal in power. Dark had a little bit more strength but light had a little bit more cunning. They continued to fight for a very long time until one day the light was tired and she called to the dark. "We must create beings that will give more meaning to our lives for we must live together for eternity." The dark agreed and so it was settled. They would conceive two new beings. One would be female the other would be male and the two siblings would be fertile and give birth to the universe. The light gave birth to a god, the first god, and his name was Thrakath. He was the creator of the universe and the son of the light and the dark. The light also gave birth to Tria and she was the creator of the universe, the daughter of the light and the dark and the wife of Thrakath. Both Thrakath and Tria lived together within the light and dark for a long time creating the universe within their minds. After they had finished thinking they decided to implement their plans. First they created the stars. There were many stars throughout the universe and both Thrakath and Tria were pleased. But the stars eventually became troublesome so they decided to create the sun. The sun became the king of the universe and he was very bright so he could be seen from far and wide. The stars feared him and so again began to behave in an appropriate fashion. He also was very hot and warmed the once cold universe so that life would be possible. Then, Thrakath and Tria decided to make planets.

Curriculum studies Essay

In my assignment I will be defining curriculum and also addressing the notion of subject based curriculum with integrated curriculum. I will also be mentioning the advantages of subject based curriculum and conclude the assignment by answering the question of the assignment which ask, why is subject based curriculum is supported by leading writers? And I will also enhance my personal input on what I agree with concerning the assignment question. Curriculum is defined as a planned learning opportunities offered by the organization to learners and the experiences learners encounter when the curriculum is implemented. A curriculum is an attempt to communicate the essential principles and features of an educational proposal in such a form that it is open to critical scrutiny and capable of effective translation into practice. A curriculum is the formulation and implementation of an educational proposal to be taught and learned within a school or other institution and for which that institution accepts responsibility at three levels, its rationale, its actual implementation and its effects. The curriculum is part of the culture in a specific context and culture is defined as â€Å"that complex whole, which includes knowledge, belief art, morals, law, customs and other capabilities acquired by man as a member of society.† E B Taylor (1871, p. 1) and it is also defined as â€Å" culture is transferred, it creates a heritage or a social tradition, that it is learned, it is not a manifestation in particular content, of a man’s genetic constitution, and that it is shared. †Talcott Parsons (1952, p.15). Culture is a complex term. Culture is both a product of social interaction as well as a determinant of it. Culture forms the basis of our communications with others; it is a cultural exchange of both shared and different experiences. Subject based curriculum focuses on the content of the curriculum. The designing resembles usually, to the textbook written for the specific subject, students increase knowledge of a subject matter determined by a set of â€Å"experts.† curriculum is planned around content units and the order of what is taught follows the purpose of the subject matter (Knowles, 1984). The purpose of subjects in school are mostly for information where learners have a central ideas on what there are doing or learning , for teachers to use statements that are proved against experience, giving learners specific methods and skills essential to succeed. To gain field knowledge (theoretical, practical, that may include moral knowledge) subject matter inter-disciplinary e.g. Geography and engineering. Hirst (1965). The subject based approaches to school curriculum involve students studying separate subjects that are independent and disconnected from each other, taught at different times during the day by specialized teachers. While integrated curriculum it is about creation of connections, across disciplines to real. It is a curriculum which include methods to education that include students viewing towards several dimensions that reflect the real world and are not restricted by the disciplines. One of the features of integrated curricula is that the knowledge that is taught and learned is strong-minded by matters that are applicable to the students. In this way, there tends to be more connection and application of knowledge to the issue of concern. In integrated approaches to curriculum students are generally given long periods throughout the school day to explore zones of interest to them. They are directed and supported by the teacher, but the emphasis is on the student being an active learner. Curriculum integration argues that knowledge in the real world is holistic and the division of knowledge into subjects for teaching and learning in schools is an unnecessary historical tradition and simply a practical method to deliver a curriculum (Hatch, 1998). This curriculum includes setting knowledge to use in relation to real life problems and issues, rather than being lists of concepts, facts and skills that students master for standardized in accomplishment of tests. Integrated curriculum is a way to teach students that attempts to break down barriers between subjects and make learning more meaningful to students. The advantages of subject based curriculum are that, it lends itself well to mass production, publishers can produce workbooks that break down reading or math into sub skills and procedures, which students and teachers can easily direct. This approach can be active in a environment where resources for staff development are limited. Teachers are able to guide the learning that is happening at the appropriate pace for students to be able to acquire new knowledge adequately. At the end of a course of learning, there has to be testing and evaluation of the learning that has occurred. Learners who are interested in learning about a topic don’t have to wait for a class to start or fit it into their schedules, especially in case of adult learners, because subject based material are accessible commercially like computers and books. Why is subject based curriculum advocated by leading writers? It is a curriculum which is teacher centered and learners are seen as passive participants and subjects are rated hierarchy. The leading writers support it because it Disciplines are considered important human achievements that have provided the best answers to fundamental questions about the world that human beings have generated. It is suitable that the teacher who is now the expert in a subject should be the one to teach that knowledge to the students. For example If students have any questions on a topic raised by a textbook, the teacher exist as the â€Å"expert† to answer the questions. It is also supported because this writer sees the teacher as being able to direct learning and plan how the course should proceed and the teacher is able to direct learning and plan how the course should proceed. In conclusion i don’t see a link of how subject based curriculum can be used in the current world where things are changing everyday, yet the curriculum itself is not relevant to the needs of the learners and it sees learners or student as passive not active participants, where everything is teacher centered and the teacher decide what learners or student need to know. On my personal view I believe integration curriculum is the best, because it sees the best in every person and it does not judge according race or marginalize people according to how they are, status quo is not an option it is rejected on integrated curriculum. It engage young people to be better reflectors to their realities, experiences outside school; â€Å"it makes learning more applied, more critical, more inventive, and more meaningful for students† (Hargreaves et al., 2001, p. 112). It goes beyond merely â€Å"overlapping† the different existing subjects. The students do not just read about Earth Day in English or calculate pollution levels in Math, rather they learn in a way that exclude labeling knowledge and, more importantly draws upon their own life experiences and backgrounds. This makes learning real for the students and gives them some ‘stake’ in the learning process as compared to the subject based curriculum. Integrated curriculum is an effective way to teach and learn, because it corresponds with the way our brain works physiologically. It teaches notions that help students approach any situation or problem, rather than facts which have limited application, this method doesn’t engage the student nor does it try to integrate knowledge gained in different subject areas. Subject based curriculum prevents students from understanding the wider context of what they’re learning. In the subject based curriculum students learn maths in one period, reading in another, science in another and life science in yet another, separate class. Every subject is taught as though it exists in and of itself without regard for how one subject impacts another subject. In the subject based curriculum, students are discouraged from enjoyable a different point of view than what textbook or teacher presents. The subject matter has already been chosen by experts in the different subjects, by school boards and by teachers and believed of value for students to learn. The subject matter is of serious importance, while students become little more than vessels to be filled, rather than thinking, rational individuals who need to be part of the learning process. References Apple, M. W. & Beane, J. A. (1999). Lessons from democratic schools. In M. W. Apple & J. A. Beane (Eds.), Democratic schools: Lessons from the chalk face (pp. 118-123). Buckingham, UK: Open University Press. Bernstein, B. (1971). On the classification and framing of educational knowledge. In M. Young (Ed.), Knowledge and control: New directions for the sociology of education (pp. 47-69). London: Collier-Macmillan. Stenhouse, L. (1975). defining the curriculum problem. volume 5, 1-5. Young, M. (2008). Bringing knowledge back in: From social constructivism to socialrealism in the sociology of education. London: Routledge. Young, M. (2009c). Curriculum theory and the problem of knowledge: A personal journey and an unfinished project. In E. Short & L. J. Waks (Eds.), Leaders in Curriculum Studies: Intellectual Self Portraits (pp. 219-230). Rotterdam: Sense Publishers

Time Warner Analysis

BUSINESS CASE ASSIGNMENT 1 Jie Tian Zhaopeng Li A. As part of strategic planning exercise, describe and analyze the vision and mission statements of Time Warner Inc. There is no explicit vision or mission statements on Time Warner’s website. But according to the description of vision and mission statements on class the â€Å"ABOUT US† statement on the company’s website resembles the mission statement and the â€Å"OUR VALUES† statement fits the definition of vision statement. The â€Å"ABOUT US† statement describes that Time Warner Inc. a global leader in media and entertainment with businesses in television networks, film and TV entertainment and publishing, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide through multiple distribution outlets. First off, this mission statement is a product-oriented mission because it states what products and services it serves its customers. Second, the statement emphasizes that Time Warner is a global leader and provide services worldwide. It shows the scope and domain of the organization is around the globe.And it also clearly describes the organization’s purpose is to create, package and deliver high-quality content through multiple distribution outlets. The â€Å"OUR VALUES† on the website describes that the company encourages risk-taking and divergent voices, makes the highest quality premium content available on every device, creates value by working together within and across our business, upholds editorial independence and artistic expression, attracts and develops the world’s best talent and takes pride in serving the public interest.The â€Å"OUR VALUES† statement falls into seven categories which are creativity, customer focus, agility, teamwork, integrity, diversity and responsibility. The statements show the ambitious long-terms goals of the organization such as recruiting the worldâ₠¬â„¢s best talent and making its content available on every device. It also mentions how the organization will generate value for the future through effective teamwork, innovation and originality and embracing changes and opportunities B. Explain, in detail, its basis of competitive advantages using Porter’s generic strategies (show how this is supported through the firm’s value hain activities) Time Warner has four main subsidiaries which are Turner Broadcasting System, Warner Bros. Entertainment, Home Box Office, and Time Inc. Turner’s entertainment networks include TBS, TNT, Cartoon Network, tru TV, Turner Classic Movies and Boomerang. Turner’s news networks consist of CNN and HLN. Each of the subsidiaries of Turner has their own specialties for example that TBS focus on contemporary comedies like The Big Bang Theory, TNT focus on drama, tru TV focus on real-life stories from a first-person perspective.Warner Bros. Entertainment include Warner Bros. wh ich produces and distributes feature films, Warner Bros. Television Group which develops, produces and distributes television series, reality-based entertainment shows and animation programs for the Company’s network and third parties. Other subsidiaries under Warner Bros. Entertainment are Warner Bros. Animation Inc. , Warner Home Video, Warner Bros. Digital Distribution, Warner Bros. Interactive Entertainment, Warner Bros. Consumer Products Inc. and DC Entertainment.The third segment of the organization is Time Inc. which is the largest magazine publisher in the U. S. based on commercial avenue and published 21 magazines in print in U. S. and over 70 magazines out of U. S. which covers the topic of style and entertainment, lifestyle, news and sports. Time/Warner Retail Sales & Marketing Inc. is also a subsidiary under Time Inc.. Home Box Office (HBO) is the nation’s most widely distributed multi-channel premium pay television service which consists of recently releas ed uncut and uncensored theatrical motion pictures.Based upon the brief introduction of various segments in the organization above it can be concluded that the competitive advantage of Time Warner is founded on differentiation. Porter suggested that a firm could only apply one of the three generic strategies or the company could be â€Å"stuck in the middle† and will not achieve a competitive advantage. However, he also argued that firms could only succeed at multiple strategies by creating separate business units for each strategy.In Time Warner case differentiation strategy and differentiation focus strategy are both applied in achieve its competitive strategy. For networks and film business the company is competing with other film production and network companies. Television programming, feature films and news are the products of these industries which always have a massive audience scope and the companies try to differentiate themselves from competitors. The uniqueness of the product is the key in the competition that customers would like to pay a premium price for the products.Time Warner exploits its brand recognition and embraces innovation and creativity to product various different focused programs and movies to distinguish itself from its competitors. The competitive advantage is achieved through differentiation focus for HBO and magazines business because of their narrow market focus. Magazines like Essence and Golf face targeted audience instead of the broad scope audience. Time Warner has its own well developed distribution channel and sales& marketing company.Therefore, its differentiation could be effectively supported by the outbound logistics and Sales &Marketing sections in the value chain. C. Mintzberg’s family of strategies. Time Warner is involved in both the midstream and downstream business because it develops, produces and distributes feature films, TV programming and magazines. Time Warner distinguishes itself in achievin g competitive advantage through differentiation strategy and differentiation focus strategy. Time Warner elaborates its core business by market development strategy and diversification strategy.Time Warner develops its market mainly by geographic expansion and technology expansion. For example, Turner distributed 57 networks of it regional entertainment brands in over 200 countries. Time Inc. made all of its’ U. S. magazines available at tablet editions. The CW broadcast network cooperated with Netflix. Inc. and Hulu to expand its distribution channel. Time Warner extends its core business by the strategies of entry and control and listening. The 50-50 joint venture between Warner Bros. and CBS Corporation created the CW broadcast network.